Name: GREEN HOUSE GH-ML8 Series
Category: camera lens
Price: Open price (about JPY8880)
Release date in Japan: Mid-April, 2008

It happens every hanami season. You're in the park, snapping sakura blossom close-ups with your mobile phone camera, like most normal revelers do these days. But here they come: the bigshot photo hobbyists with their fancy SLR cameras and rifle-like telephoto lenses. Your gazes lock on each other's equipment. A silent challenge crackles across the air. And in the end, it's you and your little phonecam that blink, yielding to the heavy Pentax hardware.

GREEN HOUSE wants to help even the score. The black GH-ML8-K and silver GH-ML8-S are 18mm, F1.1 8x optical telescope lenses for mobile phones. An adjustable lens holder clamps over most phone models, positioning the lightweight 38-gram, 6 cm-long zoom lens over the phone's camera lens. For extra stability, an included mini tripod screws into the lens holder. It all looks like a miniature "real" camera setup – or a nice mount for watching One-seg TV, GREEN HOUSE suggests.

If those SLR bullies still smirk, offer to email your rival a sample of your new zoom-enabled photographs. "Oh, wait, I forgot: your Nikon doesn't do email, does it." Now who's looking smug?

More info: http://www.green-house.co.jp/products/mobile/ml8/index.html (Japanese)