Name: GUNDAM Series Core Fighter Transforming Card Holder
Category: um... transforming card holder
Price: your dignity?
Release date in Japan: Late April

BANPRESTO has a new prize for "UFO Catcher"-type crane games in game arcades throughout Japan: a meishi (business card) holder themed after the giant robots of Mobile Suit (Kidou Senshi) GUNDAM cartoon fame. The GUNDAM Series Core Fighter Transforming Card Holder changes configuration, all robot-like, to reveal your hidden business card to awed onlookers.

Sounds like good fun for the kids!... but wait, kids don't have business cards... which means...

Ah, BANPRESTO spells it out: the card holder is aimed at salary men in their 20s and 30s. The novelty will let the fellows take their GUNDAM fandom out of the house for some fresh air, says BANPRESTO, and act as a conversation starter in business situations. (That, I don't doubt.)

Coming to game centers in late April. Get yours in time for that next big job interview, guys!

http://news.livedoor.com/article/detail/3566857/ (Japanese)