Name: Nikon Media Port UP300x
Category: portable AV player
Price: JPY69,800
Release date in Japan: Mid December, 2008
Sorry for the odd article title, but this one's not easy to describe. Out of nowhere, staid Nikon suddenly announces a "multimedia playback headset device" dubbed the Media Port UP, or UP for short. (Pronounce that as individual letters, not as "up". As always, there's English-language imagery behind the name: Nikon offers a half-dozen derivations, including "universal port", "ubiquitous player", and "U (your) pleasure".)
In Nikon's words, "This innovative product, which incorporates display, headphones, mobile A/V player, Wi-Fi capability, high-capacity memory, and power source in a single compact unit is the first of its type. The UP allows users to easily enjoy high-quality images, videos, and music anywhere."
In short, the UP takes the media player out of your hands and puts it all on your head. It's a set of full-ear padded headphones with a tiny arm-mounted video screen that sits in front of one eye, like something from a sci-fi flick. Nikon says that despite the tiny 0.44-inch, 640x480-pixel size, the 16-million color backlit LCD display offers the experience of viewing a 50-inch screen at a 3-meter distance. (Viewed with one eye only, that is, an experience that sounds decidedly odd.) Nikon is serious about the hands-free aspect, too: an internal motion sensor lets you control volume and other features with head movements alone.
Media is transfered via USB and stored on internal 8GB flash memory; 802.11b/g WiFi allows downloads of new media, with Nikon promising a content download service ("UPLINK") and video sharing site ("UPLAB") in the near future. (There's even a web browser available in that eyepiece; no word yet on how you'd actually use it.) Formats handled include WMV9, MPEG-1, and MPEG-2 movies, and MP3, AAC, and WMA9 audio files. An AV input jack lets you enjoy media played back from other devices.
It's certainly interesting, but is it useful? The internal memory holds less than 3 hours of MPEG-2 video, so you could take along, say, a single "Lord of the Rings" installment on a flight - but be prepared to swap AA batteries after only 2 hours. And will you actually enjoy watching video in one-eyed, military heads-up-display style?
Maybe, if you're a male aged 25-35; that's the target Nikon is gunning for. To help Nikon reach its sales goal of 3 million units by 2013, head to http://www.upstore.jp/ and get UP. (Japan only, for now.) If you're short JPY10,000, there's the cheaper UP300 model: only 4GB memory, no motion sensor controls, and no AV jack.
More info (English):
http://www.nikon.com/about/news/2008/1007_up300_01.htm