Name: Triumph Photoelectric Bra
Category: er, photoelectric bra
Price: -less
Release date in Japan: Not for sale
It's like those concept cars you see at a motor show: a demonstration of design and technology, not something you can actually buy. But it's still a gadget of sorts, and not just an excuse to slip some cheesecake into the blog, so here goes:
Revealed on May 14 at Triumph International Japan's 2008 Fall/Winter Collection event was the Photoelectric Bra, a self-explanatory wearable gadget that'll generate enough juice to power an iPod. It's the latest (not the first) eco-themed bra from the undergarment maker.
The concept: At a time of global warming worries and looming gasoline shortages, Triumph Japan exhorts us to consider the future of energy and shift our thoughts from conserving it to creating it. The Japanese government has suggested that by 2020, Japan will need to have 70% of its new homes built with solar panels to keep up with power needs. Triumph suggests we take the power generation even closer to home.
The product: The two-piece ensemble is green-colored organic cotton, of course, and boasts the textile industry's "ECOTEX" international certification for environmentally-friendly products. The solar panel actually sits on the midriff and, somewhat jarringly, isn't camouflaged in any clever way; it looks like a black industrial solar panel. Above the panel is a small LED billboard that flashes "ECO", as a demonstration of how devices can be powered.
Moving on to the key part of a bra, the cups themselves haven't gone solar; rather, they've been converted into, well, cups. As in drink cups, sort of. The solar bra uses the "pad pockets" of more conventional Triumph bra designs to hold two reusable, straw-equipped pouches of your favorite drink, as a strike against the needless pollution of beverage cans and bottles. (A sports drink like Pocari Sweat is a good choice of tipple, for those wearers inspired to undertake eco-friendly walking or cycling.) Triumph isn't coy about the less lofty benefit of the drink stashes, either: adjustable enhancement of mylady's silhouette.
Remember, it's only a concept showpiece, and obviously isn't a practical garment by any means. (Think about it: solar-powered underwear.) But it gets me thinking about the environment; how about you?
More info: http://www.triumphjapan.com/release/unique/20080514.html (Japanese)